Daniela Piña Benítez

ELOVE is a circular economy platform addressing textile waste by transforming underutilized garments into economic, environmental and social value. Originating in Latin America, we operate at the intersection of resale, reverse logistics and data, enabling more efficient and traceable use of existing resources. Our model combines curated resale, decentralized supply networks and circular services for individuals, SMEs and brands, reducing overproduction and extending product lifecycles. We work with diverse suppliers—from individual closets to informal markets and emerging businesses—unlocking value from overlooked segments of the textile system. Beyond resale, ELOVE is evolving into a circularity-as-a-service platform, supporting organizations in managing textile surplus, measuring impact and integrating circular practices into their operations. We are also exploring partnerships in textile recycling, material innovation and secondary uses of post-consumer waste. Our long-term vision is to build a scalable infrastructure for circular fashion in emerging markets, connecting Latin America with global ecosystems through data, technology and sustainable value chains.