Shelly Group

Shelly Group is a European technology company focused on the development and manufacturing of Internet of Things (IoT) and smart building solutions. The company creates a wide range of devices designed to automate, monitor, and optimize electrical systems in residential, commercial, and industrial environments. Its product portfolio includes smart relays, switches, plugs, sensors, energy meters, and professional-grade controllers, many of which are designed to be installed behind existing switches or directly into electrical panels.

A key differentiator of Shelly Group is its strong emphasis on flexibility, interoperability, and local control. Unlike many competitors, Shelly devices can operate fully locally without requiring a cloud connection, which appeals to users who prioritize privacy, reliability, and low-latency control. At the same time, the devices can seamlessly integrate with cloud services when remote access or advanced automation is needed. Shelly products support a wide range of open protocols and platforms, including MQTT, HTTP, Webhooks, Home Assistant, KNX, and more, making them highly adaptable to both DIY projects and professional system integrations.

The company serves a broad customer base—from individual smart home enthusiasts to professional installers, system integrators, and large-scale enterprise clients. Its solutions are used for applications such as lighting control, energy monitoring, HVAC automation, security systems, and overall building management. With the introduction of its Shelly Wave (Z-Wave) product line, the company has expanded further into standardized smart home ecosystems, offering devices that support Z-Wave Long Range (ZWLR) for extended coverage and improved network scalability.

Shelly Group is also heavily focused on energy efficiency and sustainability. Many of its devices provide real-time energy monitoring and analytics, enabling users to track consumption, reduce waste, and optimize energy usage. This makes Shelly solutions particularly relevant in the context of rising energy costs and increased demand for smarter energy management.

Headquartered in Europe, the company has established a strong international presence, distributing its products in numerous markets worldwide. Its combination of affordable pricing, professional capabilities, and open ecosystem compatibility has positioned Shelly Group as a leading player in the global smart home and IoT industry.